Careful friends may find out in the near future that in a slightly larger hospital, there are a variety of health-like apps printed in a QR code on a hospital flyer. After a few days of physical examination, you can pass The APP logs in to view the results report of the medical examination, which is a kind of mobile medical APP. According to the "Workers Daily" report, "2014 China Medical Materials Association Development Status Blue Book" shows that China's mobile medical APP has developed rapidly, and has reached more than 2,000 models at this stage. In 2014, the scale of China's mobile medical market reached 3.01 billion yuan, an increase of 26.8% over 2013. In 2017, the scale of China's mobile medical market will reach 12.53 billion yuan.
With such huge data, it is not difficult to imagine why many IT giants have not missed the opportunity to split in the mobile medical industry . However, while the mobile medical app with different benefits is convenient for the people to seek medical treatment, the phenomenon of “unlicensed medical practice†is also widespread. The promotion of the entry barrier must attract the attention of relevant departments.
Mobile medical APP has reached more than 2,000 models
With the improvement of the quality of life, the people pay more attention to their own health. Whether it is a serious illness or a regular physical examination every year, the frequency of going to the hospital has increased. Today's large and small hospitals are often full of people. The biggest headache for going to the hospital is how crowded people are and how to find a good doctor for them. With the advent of the mobile Internet era, the efficient and convenient medical treatment is emerging, and the people are expected to experience the process of “saving, worrying, and labor-savingâ€.
Blocking this promotion content According to mobile medical related data, there are currently more than 2,000 mobile medical apps. There are five types of mobile medical APPs, including e-commerce applications for medical products, to meet the application of professional information by professionals, to meet the needs of seeking medical consultation, to register for registration, to guide doctors, to consult and to comment on the service platform.
The huge market cake also attracted the layout of the BAT Big Three. Baidu just announced the strategic cooperation with the top research hospital of 301 Hospital, and then launched the "Baidu Doctor" APP; Ali bought CITIC 21st Century at the beginning of last year and launched the "Ali Health Cloud Platform", which was launched in May. "Future Hospital" plan; Tencent invested in the clove garden for $70 million in September last year, and then used WeChat to post online medical treatment. In October, it also used the $100 million to lead the registration of WeChat. In short, Baidu doctor APP, Alipay "future hospital", WeChat registration, BAT three giants in the mobile medical industry's recent actions can be described as tit for tat, there is a "three countries standing" trend.
Mobile medical flowers are blooming, and the accountability is difficult to homogenize seriously
Mobile medical presents a development trend of blooming flowers, effectively solving the problem of medical shortage. But at present, there are many problems with mobile medical apps.
First, the mobile healthcare industry lacks regulation. Although made in September 2014 under the National Health Planning Commission "on promoting the views of medical institutions telemedicine services" clearly provides that telemedicine must be a medical institution for medical institutions, required for remote medical doctor must be in the unit. However, at present, there are no clear legal norms for prescription advice obtained by users on medical clients. Once misdiagnosis or medication problems occur, patients will fall into the dilemma of defending their rights and it is difficult to find the responsible subject.
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