On April 26th, the Chinese mass consumer genetic testing brand 23 Rubik's Cube held a new product launch conference in Beijing, and announced the full use of 700,000+ detection sites of custom biochips.
The products released this time include not only the first domestic ancestral testing products, but also the 300+ genetic health testing.
Define DTC: Help users understand themselves to the extreme
23 Rubik's Cube CEO Zhou Kun said at the press conference that the current genetic testing can be divided into three markets: one is the diagnostic market for clinical diagnosis; the other is the judicial market for the purpose of paternity testing or criminal investigation; the third is to explore The mass market with life and cognitive self as the core.
23 Rubik's goal is to focus on the mass market. This is an industry at an early stage, and the perceptions of the public and the media are somewhat biased. But he believes that as a genetic testing company for the mass market, the goal of the 23 Rubik's Cube is to help users understand their own things to the extreme.
Previously, Zhou Kun had revealed that the purpose of mass genetic testing is not to give users much management; but to help users realize themselves and enable users to achieve self-management. “For example, through testing, users can understand the relationship between their own caffeine intake and health. After understanding their own situation, users can decide whether it is suitable for excessive intake of caffeine. This is self-health management.â€
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