The 2017 China "Internet +" Digital Economy Summit, quietly in the media and corporate support, quietly came to a close. Many people are still immersed in the "passionate enthusiasm" between Zong Qinghou and Ma Huateng.
Tencent's high-definition screen with millions of dollars and the big data index that smashes the eyeballs let people once again understand how a resolute Internet company will open up and connect and penetrate into all walks of life. What's more, this time, it is in another industry giant, the side of Alibaba's couch - Hangzhou.
This seemingly astounding slogan, the hidden deep meaning, although inevitable in the industry's unwarranted speculation, but compared with Xiaomao repeatedly "named" AI and cloud computing, the latter, obviously more worthy of comment The talks of the family.
As early as this year's two sessions, Ma Huateng has already clarified the attitude. "Traditional industries are part of the digital economy. When they are connected with new Internet technologies, they will generate a lot of opportunities for transformation and upgrading. For example, traditional finance, education, medical and other industries and mobile Internet, After the deep integration of cloud computing and big data, a new vitality will emerge."
In his suggestion on the digital economy, his remarks undoubtedly, to a certain extent, make Tencent's future strategy public.
Cloud computing, a cold war without smoke
Although cloud computing is not a new word, it has developed in recent years, but there has not been an absolute monopoly in the market. Compared with Alibaba, Tencent started late in the cloud computing, but today, with the strong rise of AI, the new pattern has already been undercurrent.
At the Hangzhou Yunqi Conference in October 2016, Alibaba Cloud lowered the price of China's cloud products across the board, and the core cloud products dropped by 50%. Immediately after December, Alibaba Cloud announced that the new user's cloud server in South China will be discounted to 30%. The cloud database in all major regions of China will be adjusted in price, with an average drop of 20%, and the cloud server exclusive instance will drop by 30%.
Tencent is naturally not far behind. In March 2017, Tencent Cloud won the bid for the Xiamen Municipal Government's external cloud service project at 0.01 yuan. This time, it seems that there is no bottom line bid in the peers. For a time, Tencent Cloud has also been pushed to the forefront.
Price wars have always been the housekeeping skills of Internet spoilers.
In Jack Trout's "Commercial Warfare", low prices are a representative form of flanking warfare. The advantage is that it can quickly get products to market. After all, for the payer, the same product, lower price, is always the first choice. For Tencent and Ali, low prices do not mean that in some places, the cost is reduced. It is a kind of use of the absolute advantage of funds, quickly seize the market, and decentralized strikes.
After Alibaba Cloud opened four overseas data centers in November last year, Tencent Cloud also followed the pace and opened 11 overseas service nodes. This time, your singer’s confrontational posture, which shows me the appearance of the cake, all reflect the space of the cake for cloud computing.
The “foreign service providers†such as AWS and Azure are subject to domestic policy and security supervision, and customers are still mainly overseas. Domestic projects such as government affairs cloud have not yet issued “licenses†to foreign clouds. In other words, foreign capital clouds do not currently have large-scale participation in market competition. Therefore, in the government tenders, there are few traces of them.
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