The hottest word today is "Internet +"!
The combination of Alibaba and the "Internet" has once again become the focus of public opinion. On April 15, Ali Group announced that the business assets of Tmall Medical Museum were injected into Ali Health, and Ali Group increased its shareholding in Ali Health, which means that Ali uses the "Internet" to rush to the medical industry. When the news came out, it was hot.
As everyone knows, Ali sells clothes and other goods to the launch of Alipay, Yu Bao is involved in financial management, from investing in movie entertainment to acquiring Sinopec refueling outlets, cross-border operations, bold attempts, along the way. This time, through Ali Health's entry into the medical circle, everyone can't help but ask whether Ali's beach-taking action can really change the current status of the medical industry . Can the "Internet" drive the sound development of the entire industry?
If the answer is yes, what kind of benefits can it bring to the vast number of consumers, and what does it mean for Ali?
Where is the power of "Internet +"?
First of all, we must start from the "Internet." What can be added to the plus sign after "Internet", and what can be changed later? This is the first question we should consider.
Here, the author quotes a scholar's point of view, "Internet" needs to understand from three aspects: Internet background, Internet means and Internet thinking. The background mainly refers to global interconnection, the means mainly refers to the positive application of new technologies, while the Internet thinking refers to the aspects of openness, connection, preference, collective synergy, innovation and benefits.
The most important of these "" is Internet thinking, which is also the subtlety of the "Internet." The author believes that the "Internet" suffix can be added to any traditional business, agriculture, education, management, social undertakings, and even medical care. Anything that can be changed and improved by new technologies and new thinking can be applied. .
After adopting the "Internet", the final influence brought about is reflected in the change and even the subversion. Change the understanding, but subversion is worth emphasizing, not completely defeating the original or letting it disappear, but preempting the original users and shares, of course, also embezzling its profits, forcing it to either transform and adjust to develop, or Out.
Can the medical status be changed?
From the influence of the "Internet", Ali's layout of health care can obviously have an impact on the original medical ecology, and this impact should be benign.
In fact, online medical care and telemedicine have existed for many years, but they are mainly concentrated in the fields of online registration and online payment. The most critical diagnosis and treatment have not achieved breakthroughs for various reasons. From the point of view of habit, everyone has gradually become accustomed to the physical uncomfortable first to search online or ask a doctor online, get some information and advice and then go to the physical hospital for diagnosis and treatment. As can be seen from the comments, everyone's confidence in online diagnosis is insufficient, and more emphasis is placed on the diagnosis and treatment of physical hospitals.
Of course, patients and their families are naturally more willing to achieve treatment through the convenience of mobile Internet, saving time and saving costs, just like the initial purchase of clothes in the mall is gradually replaced by online shopping, and the money is gradually diverted to the bank outlets, not to mention the online payment. With the constant recurrence of contradictions between doctors and patients and the so-called medical treatments such as medicine and medical treatment, everyone expects to improve through medical reform, and the "Internet" is a bold attempt.
The data shows that in 2013, the overall market size of domestic medicines exceeded 1 trillion yuan, while the size of online pharmacies was only over 4 billion yuan. The growth space is very large. Internet companies such as Baidu and Tencent, as well as some pharmaceutical companies, are also stepping up their layout. The status quo that needs to be changed, the expectations of consumers, and the tempting market prospects are enough for Ali to take the “Internet medical careâ€.
Ningbo Siny Medical Technology Co., Ltd , https://www.sinymedical.com