In the era of great health, everyone wants to plug in the medical health industry. In 2014, the cross-border army came to the forefront and became involved in related industries such as medicine. In the Internet giant BAT, it was staged in 2014 to cross-border killing dramas for mobile medical .
Rebs said: standing at the typhoon, the pig can fly. In 2014, the pharmaceutical industry is clearly on the cusp of the storm, but for the cross-border capital that is expected to grab a place, it must become a pig! Where is the pig? The three types I saw in 2014:
First, Internet giants use their own big data to enter mobile healthcare ; second, real estate is also cross-border pension industry, involved in health insurance; third, electronic products giants use hardware advantages to open the era of wearable devices.
BAT Beach Mobile Medical
![[Annual inventory] 2014 cross-border medical squad](http://i.bosscdn.com/blog/1.jpeg)
The layout of Baidu, Ali and Tencent in mobile medical care in 2014 can be described as “mutual killingâ€. From the cross-border path of the three companies, the medical O2O banner is very obvious.
Tencent: big hand financing + medical social
In September 2014, Tencent invested 70 million US dollars in the clove garden, and the clove garden was connected with WeChat and mobile QQ. According to insiders, after the financing, its online and offline closed-loop medical services are also planned. In addition to the clove garden, the registered network also received the lead financing of Tencent.
![[Annual inventory] 2014 cross-border medical squad](http://i.bosscdn.com/blog/2.jpeg)
At the same time, Tencent started its pilot in Guangdong using its own "Ace of Li Jian" WeChat. In June, the first WeChat full-process clinic was launched in the Guangdong Maternal and Child Health Hospital. Patients only need to fill in the information on WeChat, and they can complete the one-stop service such as registration, registration and payment. According to incomplete statistics, nearly 40 hospitals across the country are advancing the WeChat full process experience. In addition, Tencent has invested heavily in the clove garden. In November, the WeChat team and the Guangzhou Municipal Health Bureau announced the official launch of the WeChat public service number “Guangzhou Health Linkâ€, which provides 60 full-service appointments and health file inquiries in Guangzhou.
Overall, Tencent's division of medical O2O is very clear. It can be seen from Tencent's investment path that Tencent, which invested in clove gardens, was vying for high-quality doctor resources, and WeChat's services such as registration were obviously to rob users.
It is not difficult to understand that registration is the first item of medical services, so for the mobile medical market, registration means entrance. In order to compete for market dominance, it is very important to first seize the registration entry.
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