Intelligent step counting, calculating physical energy consumption; heart rate and ECG monitoring; intelligent monitoring of sleep quality, providing health reminder monitoring... At the 2015 International Medical Electronics and Personal Health Management Industry Expo, which opened on April 15th, the main health Wearable health products such as functional smart bracelets have once again become a hot spot of attention.
However, careful consumers have found that in recent years, wearable health products such as smart bracelets have continued to be hot, but the products are only different in style and price, but their functions are similar. In actual use, most consumers say that it is difficult to adhere to it. After a period of use, it will be no longer used because of “inconvenient†or “lack of utility and attractivenessâ€.
Then, can wearable health products such as smart bracelets based on the Internet concept truly become a health information portal for consumers?
Currently lacking network support
Wearable health products such as smart bracelets are pathfinders, and their main functions are mostly concentrated in the fields of health management and motion monitoring. Due to the bottleneck of hardware technology, many homogenized products have appeared intensively, blindly pursuing the "big and complete" smart bracelet, which makes people feel more and more aesthetic fatigue, and "satisfaction is not called" is becoming more and more obvious. "Smart bracelet, count a wave of goods, I bought a few friends, every day on WeChat shows the distance and calories, but the freshness is very limited, it will not last long." is burying a new intelligence Mr. Guo Guo of the bracelet is somewhat novelty to the smart bracelet. “This is a friend’s message. However, from a functional point of view, at best, it provides fragmented data records, which is far from substantive health services. What I don't like most is that the compatibility is not enough, the battery life is poor, and the smartphone is over-reliant. Just wear it, the picture is fresh, play for a few days."
The survey found that there are many consumers who share the same ideas with Mr. Guo. At present, most wearable health products such as smart bracelets and smart watches collect only some superficial health data. They do not analyze these data and do not deeply attract consumers to bring these data into their own health and daily life. In series, it is difficult to have long-term effects. According to the 2014 Smart Wearables Market White Paper Complete Report, 42% of smart bracelet users are no longer using products. Nearly half of the users lost in one month, and the proportion lost in three months was as high as 86.9%. Poor user stickiness and difficulty in adhering to it have become the biggest bottleneck in the development of wearable health devices. “It’s ridiculous, smart bracelets, smart watches, and these wearable health products can’t be online. The collected consumer health information must be forwarded through smartphones, and even if it’s connected in real time, There is no professional team to provide consumers with real-time health advice.†For the practical application of smart bracelets, Mr. Zhou, a Beijing consumer who has tried several brand products, believes that “Internet products should reflect the advantages of the network and can Consumers provide real and reliable health services, instead of displaying plausible heartbeat, step by step, blood pressure and other health data through several data models. In this way, smart bracelets are an optional accessory for smartphones, even It will be incorporated into the smartphone, or simply become a fashionable toy."
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