Since the release of the IPO plan to Hong Kong at the end of last year, the movement of micro-medicine in 2018 has been quite intensive.
On April 21, 2018, the Micromedical General Practice Center opened in Beijing and Nanjing. Following the first general-purpose center in Hangzhou last year, there are currently three general-purpose centers in micro-medicine, and it was revealed that it opened to 100 in 3-5 years by self-construction, franchise, and custody.
On May 9, the micro-medical company completed a $500 million Pre-IPO round of financing, led by AIA Insurance Holdings Co., Ltd. and NWS Holdings Limited, with a valuation of $5.5 billion.
On May 18th, the “National Health Care Industry Cloud Platform†jointly launched by the China Health Information and Health Medical Big Data Society Family Health Committee, Tencent Cloud and Micro Medical Cloud was released. On the same day, Micromedical announced that it will invest in the new IVF Medical Group, which will be merged with the Hong Kong Obstetrics and Gynecology Centre, The Women's Clinic, by the Physician's Assisted Reproductive Medicine Specialist.
This series of moves by micro-medicine will inevitably be compared with the safe doctors who have just listed. The same is to build a new HMO system in China. What is the difference between micro-medicine? What is the consideration for splitting the Micro Medical Cloud and HMO business? After the launch of the listing plan, what information is revealed by the actions of the micro-medicine? Back to the Ping An Group has not been able to achieve profitability, how will micro-medicine in the insurance industry? In order to answer these questions, Titanium Media interviewed the founder of Micromedical Liao Jieyuan, Chief Strategy Officer of Micromedicine Chen Hongzhe, Micro Medical Cloud CEO Ni Rong, and Micromedical Vice President Wang Wei.
“What if micromedicine is today? It’s very simple, it’s cloud+HMO. Cloud is the to B business we do for this industry; HMO is for our billions of families, to C.†Micromedical founder Liao Jieyuan told Titan Media The micro-medicine plan will split the micro-medical cloud and micro-medical HMO business into a listed market. The “micro-medical cloud†plan involving government cooperation and population information data will be listed on the A-share market, while the micro-medical, micro-medicine and micro-medical insurance businesses will be listed. Packaged into a micro-medicine HMO system, plans to go public in Hong Kong.
Chen Hongzhe, chief strategy officer of Micromedical, revealed to the Titanium media that “there will be a split-and-de-listing after the reorganization, and it may be the fastest time to wait until this reorganization to complete the listing.â€
Micro Medical Cloud: From “Bottom Board†to “Infrastructureâ€
After receiving investment in Tencent and Fosun in 2015, the registered network was renamed as a micro-medicine. When it was first established in 2010, the registered network was to help patients match the hospital's registered resources. In 2015, the micro-medicine established the first Internet hospital in Wuzhen. This is the first offline exploration of micro-medicine; in early 2017, micro-medicine Opened a general-purpose center and tried to create a closed-loop medical service through a general practice clinic.
Liao Jieyuan told the Titanium media, "At first, I only did one service. Later, I did a lot of services. This service was done. Today, these services and capabilities are all brought together and merged into a micro-medicine cloud."
Titanium media based on micro-medicine business system mapping, map / Fu Mengwen
“Micro-medicine cloud belongs to the bottom plate in the micro-medicine. It is like a piece of soil. It can be inserted into micro-medical, micro-medicine, micro-medical insurance, or when there is a new business.†Micro-medicine CEO Ni Rong According to the Titanium media, the data deposited by the three businesses of medicine, medicine and insurance is the basis of the micro-medicine cloud. The micro-medicine cloud not only serves its own business, but its customers mainly have three types:
In response to government needs, provide regional health big data platform, Internet + medical convenience services, regional cloud HIS/LIS/PACS, regional cloud electronic medical records and other solutions; for the needs of hospitals at all levels, provide Internet hospital / medical joint platform and other solutions Solution; for insurance and pharmaceutical industries, launch solutions such as insurance data service platform, pharmaceutical marketing service platform and financial data service platform.
“The government’s purchase of services is soaring, far beyond my expectations.†Liao Jieyuan said. On May 18th, Micro Medical Cloud and China Health Information and Health Medical Big Data Society and Tencent Cloud jointly released the “National Health Medical Industry Cloud Platformâ€, which will provide Internet access to grassroots medical institutions, hospitals, governments and medical and health enterprises. Hospitals, Internet medical associations, family doctors signing, cloud pharmacies and other applications and medical artificial intelligence solutions.
The three-party role assumes a different division of labor. The government as a top-level design guide; Tencent Cloud provides technical support to mobilize its WeChat platform, mobile payment and other aspects; Micro Medical Cloud as the main contractor of the platform, undertake technical support, operations and other work.
Ni Rong said frankly, "In the past, medical information construction not only had 'island', but also 'chimney'. There are many different systems and different information systems. It is very difficult to connect medical information. To be an industry cloud platform, if there is no government authority Participation will become 'self-entertainment', forming more 'islands' and 'chimneys'."
For this reason, the government is also accelerating the layout of medical big data. On April 27th, the National Center for Health and Medical Data Big Data was launched in Jinan, Shandong Province. The former National Health and Family Planning Commission promoted the establishment of the five major group companies as the national team for health care big data construction and the data center and industrial park in accordance with the overall plan of “1+5+Xâ€. Construction. At the launching ceremony on May 18th, Jin Xiaotao, deputy director of the former National Health and Family Planning Commission and president of the China Health Information and Health Medical Big Data Society, said, “Now our five centers will be fully launched, and all five groups will In accordance with the construction and authorization of the North Center to promote this matter, the Fifth Group is mainly composed of micro-medicine, and comprehensively intervened in conjunction with the Internet Information Office and the Shanghai Municipal People's Government, including the China Insurance Group of the China Insurance Regulatory Commission."
The five centers provide the foundation for the integration of health care big data. Liao Jieyuan told Titan Media that “Micro Medical Cloud is actually giving hospitals and government, including providing service capabilities to the industry. We will continue to invest in this business segment. We hope that Micro Medical Cloud will become an infrastructure and basic capability.â€
Micromedical HMO: General + Specialist, online + offline
When the first general practice center of the micro-medicine was launched last year, Liao Jieyuan mentioned the HMO system that the micro-medicine wanted to build, and told the titanium media, "All services are to be opened, the value chain is not open, there is no value, no value. There is no income, no income can not be done."
After two years of fermentation, the Internet hospital has developed different models across the country, and the micro-medicine has also opened three general practice clinics. Liao Jieyuan now summarizes the new HMO into eight words: general + specialist, online + line under.
This is also considered by Liao Jieyuan to be the most difficult place for the HMO system to be established, but once it is gradually formed, the market is not as difficult as it is supposed to be. “Our revenue growth this year and last year exceeded expectations, because the supply capacity is already in place. The demand side is actually a fire."
In Liao Jieyuan's view, the Internet hospital was just the beginning, the medical association was formed, and the HMO formed a face. "HMO is behind the national public hospital system, and we have this ambition to do this HMO."
In the process of connecting the points, Micromedicine acquired the intelligent hardware manufacturer Jiuai Technology, connected the family health service through terminal equipment, and invested in the micro-medicine Beilian and the new IVF reproductive group. Chen Hongzhe revealed that the micro-medicine will add Great investment to strengthen its medical service system.
According to Titanium Media, Micromedical has just completed tens of millions of dollars in investment in Silicon Valley biochip and sequencer company Centrillion Tech to promote the HMO system in the front end of the medical - genetic testing and health management layout. For the new IVF reproductive group that has just invested in profitable income, the industry insiders interpret it to be more in line with the listing conditions.
“Insurance as a means of payment in HMO cannot be ignored.†Wang Wei, vice president of Micromedical Insurance, told Titan Media that because of the entire health chain, payment methods are consistent throughout.
How to cooperate with insurance companies in the HMO system built by micro-medicine? Taking the latest investment in micro-medical AIA as an example, Chen Hongzhe told Titan Media that “AIA has many insurance customers, and we purchase medical services with us. At the beginning we will work together on this model; next we will sell his insurance products. To our user base; a deeper step is to use the data on both sides, he has user data, we have medical service data, and our data together look at how to do more unique medical insurance products on the market."
This cooperation model is quite similar to the cooperation between Ping An Good Doctor and Ping An Group, but Wang Wei told Titan Media that “the micro-medical health insurance platform is not an insurance supermarket. The micro-medical insurance products are not necessarily converted to C2C on the platform. , so there must be scenes, we design products related to micromedical resources and capabilities."
Titanium Media once mentioned in the publication of Ping An’s doctor, in the prospectus of Ping An’s doctor, in 2015, 2016 and 2017, the registered users of Ping An’s doctors were 30 million, 132 million, 1 respectively. The .92 billion, the average payment rate was 0.9%, 1.9%, 2.7%.
Although Ping An’s user base is large enough, its paying user conversion rate is very low, which means that it seems to form a closed-loop HMO system. How to improve the conversion rate in all aspects becomes the key.
Micro-medicine divides the service object into two parts, one is the platform user with a large base, and the other is the doctor of the platform. Micro-medicine and Zhongan jointly developed a “Doctor-free Care Liability Insuranceâ€, similar to Taobao’s return insurance, providing medical protection for 220,000 doctors on the micro-medical line, and also helping platform users to provide protection.
"We have found that doctors have bought 9 copies by themselves. Doctors practice medicine online and hope to evade his liability risk. And based on the interaction between doctors, this product is sold." According to Wang Wei, the doctor's conversion rate is far. More than the average customer of the Internet platform, from January 2018 to the present, in the micro-health of several large blocks of income, doctor liability insurance is a large business, with revenue of more than 1 million.
Liao Jieyuan revealed to the titanium media that 85% of the health insurance components are medical supply capacity, and 15% are payment levers, including the ability to obtain customers. “So far, no insurance company in China has done a good job in health insurance? Can health insurance be scaled? The reason is that there is currently no insurance company in China that has real medical supply integration capabilities.â€
In the medical service system constructed by micro-medicine, the richness of the connection point is for the conversion rate of paying users. From the perspective of insurance practitioners, Wang Wei said frankly, “Through the micro-medical service, it can increase the viscosity of insurance company customers, improve the interaction between insurance company customers, carry out secondary development, and reduce the initial cost. It is no longer 10,000. In the individual, the conversion rate is two thousandths, there are 20 conversion rates in 10,000 people, and the cost of paying is about seventy or eighty dollars. So it has a directional transformation, this is secondary development. Looking at the insurance industry in the long run Will be profitable later."
Although the profit time is still unknown from the safe doctor to the micro doctor, but the listing button has been launched, how long will China's new HMO system break ground? (Source: Titanium Media Author / Fu Mengwen)
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