Release date: 2016-01-15
Haier is also one of the many international giant capital companies that have begun to deploy the medical device market due to policy support and high market demand. Haier entered the ventilator market, indicating that the giants are gradually increasing the layout and investment in medical products.
　　 Haier new ventilator released, many big coffee participation
　　
　　 At 14:30 on January 10, 2016, Haier ventilator new product launch conference was held in "Dream Restaurant". The conference was attended by hundreds of distributors, news and hospital experts from all over the country. Director of the Department of Sleep and Respiratory Medicine, Beijing Chaoyang Hospital, Capital Medical University, Guo Xiaoheng, Vice Chairman of the Sleep Disorders Committee of China Sleep Research Association, Zhou Yong of Haier Medical, Jia Weiwei, Chairman of Beijing Lin Maosen, Dong Xiaomeng, Chairman of Yijia Laoxiao, visited the site .
　　 With the aging problem becoming more and more serious, the ventilator market gap is growing, and the demand is increasing. Especially in the next five years, it is expected to exceed the high-speed growth of about 20%. Some of the elderly who are now retired are actually very strong in spending power, and some of them are old people who are old-minded, who value the quality of retirement and live. As long as you seize the consumer psychology of this group of people, the market is definitely good. That is the silver hair economy! Haier’s choice to enter the ventilator market at this time is clearly a well-thought-out strategic choice.
Future market competition in the medical machinery industry is becoming increasingly cruel
　　 In addition to Haier, capital giants such as Google and Apple are also deploying the medical equipment market. This is the general trend of the future.
　　 In addition, 2015 is a policy year for China's medical device industry, and support policies are intensively introduced. In addition to the Healthy China Strategic Plan, in 2015, the policy side issued a total of 18 documents for the transformation and upgrading of domestic medical equipment. Such a huge policy support is enough to show good intentions. This has also greatly enhanced the status and importance of the medical device industry, and import substitution has become a major trend in the industry. This trend will continue in the next few years, and the state's support for the medical device industry will not change.
　　 I believe that in the next few years, we will see more capital and giants outside the medical industry enter this field. This aspect will increase the competition of the industry. In addition, it will accelerate the integration speed of the industry and change the domestic medical equipment. The industry is lagging behind the international market. Did the entry of the giant Haier indicate that the Warring States era of the fierce competition in the medical equipment market had just begun? let us wait and see.
Source: China Pharmaceutical Network
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