Is the big wave of sanding still prosperous, and the foam is still exhausted? 2015 may become a crucial year for China's venture capitalists. What are the judgments and predictions of China's top venture capital partners in 2015? Senior investors will be invited to forecast industry trends in 2015 in the near future.
In this issue, let us listen to the interpretation of Wang Hua, co-founder and managing partner of the Innovation Workshop:
1.O2O
In 2015, there will be more and more vertical O2O startups, but as time goes by, the “pit†will become smaller and smaller. The so-called pit refers to a pit of radish, and how many radishes are placed in the pit. For example, like dining and taxiing, it is not a big chance to miss such a high field. There are still many opportunities in the fields of living, swimming, car and medical, but the chances of being big enough are limited.
In the past two years, the most popular O2O is taxis and catering. For O2O services, there are three important points: First, the frequency of consumption should not be too low. Although the frequency is low, although it will develop in the future, the initial frequency must be high. The non-home consumption frequency also needs to be adequately protected; second, the reason for the existence of O2O is nothing more than the introduction of mediation, the sharing of new economic resources and the upgrading of consumption.
Among them, de-intermediation refers to joining an individual from a past company, establishing an employment relationship, and now individuals can provide services to consumers with the production tools. There are a lot of intermediary companies, but now Internet companies have become the largest intermediaries, which is equivalent to the ultimate in franchise, but the areas that meet this condition are limited; and the sharing economy is not simply a sharing concept, but Refers to the open platform to add a lot of new supply to the market.
A simple example of consumption upgrades is that users now have the habit of taking a taxi, going to the door, and delivering food to their home. The reasons include the new crowd, the improvement of China's economy and the consumption concept of the Internet. These three points have caused the O2O boom, and this boom is more intense than in Europe and America, because its traditional services are very developed. It should be pointed out that even in the non-Internet era, as long as GDP reaches the current state of the country, the service industry will see a huge upgrade.
Specific to each field, oligopoly is an inevitable trend. In the field of taxis, there is already a large share of the rapid drop, and there is no revolutionary change in the removal, otherwise it will be. O2O companies are appearing in more and more vertical areas, but the pits are getting smaller and smaller as time goes by. There are still opportunities in the area of ​​short-term rental, long-term rental; travel around the country, travel abroad and hotels, cars including all kinds of after-sales services, and doctors have the opportunity, but the opportunities are large enough, then There are fewer opportunities in the future.
From the frequency of use, the smaller the opportunity, the more vertical the crowd, the lower the frequency of use, and the smaller O2O company is more difficult to become a self-owned traffic platform. For example, the fast-moving beauty group can not hold the thigh, but the vertical platform of the small low-frequency word may have to be parasitic on other platforms, as a secondary entrance to obtain traffic and other resources from the large platform.
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