Release date: 2014-12-29
Whether for children or adults, Santa has long been a well-known and well-known person. But today we have to "sing and sing" with everyone on this big day, to hear how Nathan Grills and Bredan Halyday question the chubby father from a public health perspective, and why he has become a bad healthier. example.
Santa Claus - the "sinner" of global public health?
For a long time, Santa Claus has replaced the Virgin Mary and Baby Christ as the most obvious Christmas portraits. A study of inpatients in hospitals showed that "people's understanding of Santa Claus is almost universal." Because of this, with such a deep and popular reputation, Santa has a strong influence on personal and social behavior – unfortunately, this effect does not always affect the good. Have you ever thought that this white-haired old man, like you and me, is contaminated with the smelly habits of many modern people, such as being a big fat man who is sitting still in one place? What is even more surprising is that this can be It is not the only example that can be used to prove that Santa’s behavior and public image are contrary to contemporary accepted public health information.
Advertising for children
Did you know? In the results of the scholars Eric Schlosser and Morgan Spurlock, they described how McDonald's used Ronald McDonald (yes, that is, Uncle McDonald's!) to create a Lenovo model of McDonald's food and happy moments. This is the basic way to market McDonald's products for children. Spurlock further pointed out that in the hearts of American children, Ronald McDonald may be more highly aware than the US president or pope. What's more interesting is that, according to Schlosser's survey, the only fictional image that is more recognized than McDonald's uncle is our dear and respectable Santa!
If the image of Uncle McDonald's makes McDonald's easier to sell burgers and chips to children, maybe we can boldly guess: "Santa's image is likely to be equally effective when selling other products." In fact, it is. In the 1930s, Coca-Cola first adopted Santa Claus as its advertising spokesperson, thus consolidating the contemporary image of the father. By the mid-1950s, Santa had become the chief "sales consultant" for many companies and products. Today, he is the biggest "spokesperson" throne on Christmas, appearing on television, the Internet, billboards, storefronts, etc.
From a public health perspective, we need to be soberly aware that Santa Claus can sometimes “sell†harmful products to the people who believe in him. For this reason, the old capitalist countries such as the United Kingdom have begun to impose certain restrictions on the content of children-oriented propaganda. Big coffee like Santa Claus (especially for children), should we stop him from selling products like alcohol and unhealthy food?
In addition, Santa Claus has a significant impact on global public health. International multinational companies like Coca-Cola are working hard to promote European-American eating habits, consumption concepts and lifestyles represented by Santa Claus to developing countries. Obviously, it works. Look, now, countries like China and India are beginning to celebrate Christmas. However, in countries where advertising regulation is lax, the chances of chubby Santa being being abused are clearly greater.
obesity
Epidemiological studies have found that the high incidence of childhood obesity in a country is related to the reverence of Santa Claus statistics. Despite the various confounding factors, it is too early to draw a conclusion about causality. But the current evidence suggests that Santa Claus conveys information that obesity and happiness are parallel. US Director of Health, RearAdmiral Galson, commented in 2007: "People who can serve as role models for children should be healthy, healthy, and exercise-oriented. This is crucial." It is absolutely vital. He explained that Santa should lose weight!
In order to create a "dieting" environment for Santa, we should stop leaving the tradition of Christmas cookies, mince pies and milk, brandy, or sherry. This not only makes Santa's waistline bigger, but also makes children and parents obese. When Christmas comes, parents are a good helper for Santa. Maybe we should encourage Santa (and his assistant) to share carrots and celery to people around the world. Santa can also take a healthier approach to giving gifts – changing his reindeer to a bicycle or walking or jogging.
Support smoking
Surprisingly, Santa Claus is a former chief cigarette salesman! However, fortunately, Santa Claus has been banned from printing on cigarette advertisements in many countries. He announced his resignation in a letter, and the smoking advocate John Banzhaf said: "Christmas is about children. If Santa Claus has set up an image that protects children from tobacco smoke, it would be a wonderful thing! Maybe smoking The most important and lasting gift that children can give to their children is to quit smoking, or at least not to smoke around them."
Although Santa Claus has been banned from smoking in public places, its cheerful image, the relaxed and comfortable old man who smokes a pipe, is still firmly rooted in the minds of many people. In addition, images of Santa Claus enjoying cigars can still be seen on Christmas cards and drawings. In a blog post, a 4-year-old child found such a photo and said, “Look, Mom, Santa is smoking.†You can imagine a simple 12-year-old child arguing, “Hey, mom, smoking. How serious is it? Santa Claus also smokes, but he is at least 99 years old and has not died of lung cancer!†What a terrible thing!
Reckless "example"
Accidental injury is one of the main causes of child death. However, Santa’s public health image related to injury prevention is seriously questioned. In a country with a tradition of celebrating Christmas, the practice of leaving Santa Claus with a glass of brandy worries a mother. "My children will think that I am encouraging drunk driving!" Because there are billions of houses to go, Santa Claus It is very likely that you will be speeding and illegal (from the Arctic, through the Americas, Europe, and then come to China!). On the other hand, another blogger responded to the mother. “In fact, Santa Claus did not drive the sled, but the trained reindeer took Santa Claus around and gave gifts.â€
In fact, Santa Claus can be accused of other dangerous activities such as speeding, ignoring road rules, roofs and extreme sports such as surfing and chimney jumping. Despite the high risk of high-speed air travel, Santa Claus never has a seat belt or helmet (in any description).
Infectious disease "ambassador"
Quickly review the data from the Victorian Infectious Disease Surveillance Network, although we have no infectious disease outbreaks associated with kissing Santa. Although there are no cases of infectious mononucleosis ("kissing disease") associated with Santa Claus, there are still many food-borne viruses and salmonella outbreaks associated with the Christmas party. Therefore, Santa has to be a suspicious point in a public health emergency.
Existing monitoring projects are collecting data on “Santa Claus exposure factors†from time to time, at least temporarily, Santa Claus is a potential source of infectious diseases. According to some gray documents, the close contact between certain basic health problems is inextricably linked to Santa Claus. Another survey found that “Santa Claus sneezes or coughs on average 10 times a day.†Especially when Santa is in his asymptomatic stage, it is “unbelievable†to spread infectious diseases as a potential source of infection. Imagine the unsuspecting little John sitting on Santa's lap, enjoying the love from the old man and his current infection with the H1N1 flu. So, while Santa continues to share happiness in his way, the child may bring this "happy" to infect 100 or more people. Then, this will be a nightmare for public health workers in tracking outbreaks of infectious diseases.
In Australia, most Santa Claus did not receive an appropriate health check before taking up their posts. According to a "Santa Claus", "I have been playing Santa at two school concerts and staff meetings. However, I don't need to have a health certificate. As Santa, I mainly rely on the judgment of the actors. Facts My first appearance was because my father, who was supposed to appear as Santa Claus, had a viral respiratory disease. It was Santa’s responsibility, or his insight, or just a lazy one. Under the pretext, he did not play the Christmas teacher. Because of this, he avoided the infection of these poor children. It can also be seen that there is no physical examination in this industry, drug-resistant Staphylococcus aureus screening, no current viral diseases. Screening, there is no more immunological examination. Conversely, when I was kissed by this snot child and then continued to hug other children, I never provided an alcohol swab to wipe the face that I had contacted with the children. The situation is that since the Christmas imitators are so short in December, and the organizers of these events are so eager for Christmas imitators, they
In the United States, some Santa Clauses are subject to criminal background checks and pre-employment drug screening. However, there is no standardization that requires Santa to have a medical examination or to prove his immune status. But it is clear that the development of some regulations can alleviate these public health risks worth considering. It is clear that basic Santa education and physical screening are necessary.
What is even more interesting is that Santa's global travel is in violation of the International Health Regulations! It is likely to lead to a global outbreak of new infectious diseases, such as the outbreak of avian flu. In the case of frequent public health incidents, he can study the necessary measures to prevent the international spread of the disease. However, Santa Claus can now easily break through the various requirements for monitoring at “designated airports, ports and land border crossing points†and does not mention how to control such transnational public health threats in any international regulations.
in conclusion
Santa's research is a developing topic in the field of public health. It is disappointing that there is currently no rigorous study on the impact of Santa Claus on public health. Before the official adoption of the “personal freedom†restriction on Santa Claus, we need urgent need for more targeted research. These studies should not only pay special attention to the impact of Santa Claus on encouraging unhealthy behaviors, but also the use of Santa's image to influence children's advertising and the potential risks of infectious diseases of Santa Claus imitators.
We need to know that Santa has a strong ability to influence others, especially if children have unhealthy behaviors. Based on the general appeal of Santa Claus and from the perspective of population health theory, our Santa Claus needs only 0.1% of the negative effects on health, which may affect the health of millions of people. Therefore, we urgently need to propose a new image for such a dear and lovely father to ensure that his influence on public health is positive!
Source: Public Health and Health
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