Release date: 2016-03-10
Before the holiday, because of the screams of the Northeast girl at the Guanganmen Hospital in Beijing, “seeing the experts are difficult†and “the traffickers†once again entered the public's field of vision, and triggered the media's continued attention to the Beijing traffickers, and exposed the number In addition to the traditional offline “gaiseâ€, “queue†and “relationshipâ€, the traffickers also carry out the trade number business through the emerging mobile medical platform.
According to the report before the "Legal Evening News", the reporter used an app called "Taiwan Medical", which was still smooth in the case of the hospital window, 114 WeChat registration platform, and Beijing unified registration and no platform. Get the plus sign to see a doctor.
However, it is a high price to hang up the hot number source. For example, the number of a chief physician of the Gynecology Department of Guang'anmen Chinese Medicine Hospital is less than 20 yuan in the hospital window, and the price is 299 yuan.
The medical doctors of "Taiwanese doctors" revealed that most of their entrepreneurial teams are medical representatives. With the doctors who have mastered the doctors, they go directly to the famous doctors to discuss cooperation. A doctor who has been in medical care for many years confirmed the above statement and believed that there must be an interest relationship between the “transmission doctor†and the doctor, and described this type of APP as “network traffickerâ€.
Generally speaking, the platform that provides the registered service on the Internet needs to sign a cooperation agreement with the hospital or the local health planning committee to provide the registration service, that is, the “overall connectionâ€. However, with the fiery heat of mobile medical care, in the early stage when some startups have already had a "hospital" card position, it is difficult for the latter mobile medical service companies to repeat the above-mentioned methods, and the input cost of doing so is also High, so some of the later mobile medical attempts to start directly from the doctor, through the doctor plus sign to achieve registration services, and start the company's early entrepreneurial attempts and model exploration.
However, it was inevitably used by the traffickers, and even became a “network traffickerâ€. Therefore, the Beijing Municipal Health Planning Commission issued eight measures before the holiday, strictly managing the plus, canceling the doctor’s manual manual numbering, and Later, the relevant requirements for cleaning up “medical personnel to make an undue interest through the registration of a commercial company†were introduced, and for the initial mobile medical service company, its initial business model was facing a test.
As a result, the named “Taiwan Medical†held a press conference on March 7th to elaborate on the company's future, especially the 2016 strategic plan, and initiate service transformation. Before elucidating the new service model, let's take a look at the business plan before the doctor.
Pattern before passing the doctor
In fact, from the word "transmission of doctors", we can understand that it is to meet the needs of patients with high-quality or high-level doctors, and to achieve accurate services according to the needs of doctors, and the original starting point of the doctors.
Chuan Taiji has developed two versions of the "Doctor's" and "Patient" versions to meet the different needs of doctors and patients.
At the doctor's end, the prefects doctors are equipped with doctors and doctor assistants to coordinate all the problems except the consultation, such as coordination time, coordination team, medical records, and precautions. In short, on the one hand, doctors have an additional benefit; on the other hand, doctors do not need to worry about things other than seeing a doctor, saving energy, and the current popular doctor group actually has similar exploration. According to previous reports, Chuan Tai doctor mainly signed the doctors above the deputy director of the top three hospitals.
The client side is actually relatively simple, that is, the registration service is provided. The user first places an order on the delivery doctor's app. The customer service staff will call to confirm the order within 2 hours and ask for a medical history to conduct a preliminary triage. After that, services such as escorts will be provided.
According to the internal letter of Yuan Guangbo, the founder of the pre-ecological network exposed in the pre-holiday network, in the second half of 2015, the number of doctors who can be reserved on the platform of the telemedicine broke through 5,000 in the second half of the year, and the number of experts who were offered online every day reserved more than 20,000 resources.
Screenshot of APP before passing the doctor
Regarding the service fee, the service price of Chuan Tai Medical varies from 99 to 999. In the specific operation, the doctor will encourage doctors to provide more timely appointment services through algorithms and rankings.
On the basis of this service, Chuan Tai Medical hopes to cooperate with insurance, private rehabilitation institutions, pension companies, medical equipment and other companies to conduct patient diversion and achieve a win-win situation.
In short, the main profit point of the former doctor is the intermediary service fee charged by the plus. In January 2015, Chuan Taiji won the multi-million-dollar angel round of financing from the founder of Jiuhe Venture Capital, Wang Xiao. In August 2015, he received a $10 million Pre-A round of financing and a tens of millions of dollars in round A in December. Financing.
However, the Beijing Municipal Health and Family Planning Commission issued the relevant "prohibition plus" measures, which made this model a rootless one. On the same day, the founder of the doctor, Yuan Guangbo, said that on the day of the document issued by the Beijing Health Planning Commission, in addition to cooperation with some private hospitals, the Transit Medical APP stopped most of the services.
New year of passing the doctor
On March 7th, at the press conference held by the telemedicine doctors, the goal of the “Taiwan Medical Clinic†was to be transmitted by the telemedicine. In fact, it was the evolution of the doctor’s client service, through the form of doctors’ brokers and doctor assistants. Create a virtual "doctor studio." How to see a specific patient, in the current situation, may not be able to provide services in the doctor's top three hospitals, may need to use the doctor's spare time or other practice locations in the practice.
Chuan Guangbo, founder of Chuan Tai
According to Yuan Guangbo, founder of Chuan Tai Medical, there are now nearly 50 pilots. In these 50 trials, regardless of the channel from which patients are scheduled to make appointments, the experience of seeking medical treatment is completely different. The telemedicine is doing an incremental market. It is to turn the source of medical services from the original individual doctor into a team. The patient can enjoy the medical services provided by the team no matter where they make the appointment.
According to the introduction of the telemedicine doctor, the telemedicine program plans to invest nearly 700 full-time service teams and nearly 100 research and development teams, with a total investment of more than 50 million yuan to improve the services for doctors and patients, and create free, multi-functional collaboration and intelligence. Clinical work support system. Develop clinical collaborative support processes for at least 20 common diseases, mainly to achieve functional collaboration, post-patient follow-up, patient education, health warning, health management, and remote collaboration. By December, more than 20,000 patients will receive this improved medical service every day, and the patient will be completely free of charge. The patient will receive multiple levels of medical explanation, accurate patient education, and more focused medical attention. Diagnostics, get access to the treatment plan from the professional team.
In addition, Yuan Guangbo also mentioned that the establishment of the Taiyi studio system will rely on the revenue of the transmission of the health insurance of the Taiji Medical Insurance. In 2016, the transmission of the Taiyuan Medical Plan will acquire 100,000 policyholders to join the Health Insurance Plan and share the health risks.
Chuan Tai Medical puts the business model on the layout of health insurance, and hopes to realize the unification of medical service providers and payers. Yuan Guangbo believes that insurance without medical health services is only a passive and post-financial financial instrument. The payers and the insured are essentially antagonistic in their interests. The medical health services without insurance cover are a difficult and conscience. The business of torture, because it means that you have to rely on the misfortune of others to make profits, and the providers and patients of the service are also essentially antagonistic. This may also be used to explain the root causes of today's intense doctor-patient conflicts. Only a unified health care provider and payer, or the meaning of true health insurance - health management plus insurance, this is called "health insurance." Only after the post-employment compensation can be realized to prevent pre-existing and intervention in the event, can the disease incidence rate, medical quality and medical expenses be constrained, and the interests of patients, service providers and payers should be consistent. â€
However, some insiders pointed out that after the loss of the initial "plus" service, the future model road is actually uncertain. The importance of "registered" service to mobile medical care is because "illness" is not high. Frequency behavior, registered service is providing a basic convergence diversion. The new model of Chuan Tai Medicine is in fact not incompatible with the current methods of exploration, including the registration network, Chun Yu doctor, doctor group, etc., and the future competition will be more intense.
Source: Medical Valley
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