Recently, the “2015 China Medical Health Big Data Summit†was held in Beijing. More than 600 people from national competent departments, scientific research institutions, mobile medical companies, hospitals and other medical and health-related enterprises and institutions have adopted the theme of “openness, transformation and development†for the planning and development of the country in the field of medical health and big data, and medical care. Big data has been deeply exchanged in the application and innovation of hospitals and mobile medical fields.
The policy is favorable: the State Council issued a document requesting the construction of “health data for medical health servicesâ€
On September 5, 2015, the State Council issued the “Notice on Printing and Distributing the Action Plan for Promoting Big Data Developmentâ€, which required the construction of big data for medical health services in the public service big data project. Industry insiders expect that the release of the "Outline" will provide guidance for the development of big data in the health care field from a policy perspective. The "Outline" released recently requires the construction of electronic health records and electronic medical record databases to build a medical health management and service big data application system covering public health, medical services, medical security, drug supply, family planning and integrated management. Explore services such as appointment registration, grading diagnosis and treatment, telemedicine , inspection and test results sharing, prevention and treatment, medical integration, health consultation, etc., and optimize the formation of standardized, shared, and mutual trust diagnosis and treatment procedures. Encourage and standardize relevant enterprises and institutions to carry out research and application of medical health big data innovation and build comprehensive health service applications. The status and role of medical health big data is getting more and more attention from the government and society, and will be the core of the “13th Five-Year Plan†population health information construction.
Now that the State Council has already sounded the “health number†of medical health big data, how should mobile medical companies, hospitals, and related institutions work?
Guizhou Provincial Health Planning Commission: test water "Internet +" chronic disease management
With the increasing number of chronically ill patients in China, major mobile medical companies and medical device companies have set their sights on the chronic disease diagnosis and treatment market. According to the "Report on Progress in China's Disease Prevention and Control (2015)" issued by the National Health and Family Planning Committee, as of now, 260 million people have chronic diseases, and chronic diseases such as cerebrovascular diseases and malignant tumors have become the main cause of death and death caused by chronic diseases. The number has reached 86.6% of the total deaths in the country. Chronic diseases are threatening the health of the general public, and the situation of prevention and control is very serious.
Guizhou Province, which is the first pilot in the field of mobile health and health data, is also targeting the diagnosis and management of chronic diseases. According to Yan Gang, director of the Guizhou Provincial Health and Family Planning Commission, Guizhou Province has already carried out diabetes blood glucose monitoring in Longli County. “We hope to solve the treatment plan in the medical institution through the special action plan of Guizhou Province in Beijing. Going home to recover. When the community is recovering, I get a monitoring through the Internet of Things, get a close-knit, close consultation service. Intervene in his life and rehabilitation period, hope to build the whole system. Let him return to the hospital. "I hope that in this way, the government's medical services and the health services provided by the society will be truly linked and effectively integrated.
Traditional medicine meets big data opportunities more than challenges
With the development of "Internet +", various third parties have entered the medical market across the border, intending to share a piece of it.
According to Liu Qingfeng, deputy director of the Liaoning Provincial People's Hospital, traditional medical services have suffered from the loss of doctor resources (doctors who practice more or invest in virtual network hospitals will cause the hospital to lose some of the quality doctor resources), patient diversion and grade referral (patients Orderly diversion and grading referrals will reduce the number of outpatient visits in large hospitals, and hospital competition will intensify (further transparency of information will exacerbate competition for service quality between hospitals) and other impacts from the Internet.
But from another perspective, "Internet +" medical care can drive changes in medical services. With the trains of "Internet +" and "health health big data", medical institutions began to march on the digitalization of medical information . Vice President Liu Qingfeng pointed out that it is necessary to "recreate the traditional medical service process with Internet thinking and information technology."
According to Yu Guangjun, dean of Shanghai Children's Hospital, the development of medical big data and medical informatization is closely related. "The development of medical informatization, on the one hand, is that the range of data it collects is constantly expanding. It has grown from a single system to a hospital, to data, to a gradual expansion. Now it is more than just a region, in "Internet +" In the era of acquisition, the scope of collection is more extensive. On the other hand, it is related to the rapid development of information technology. The collection of technology is not only the expansion of the scope, but also the thickness of the data." This is also the research and utilization of relevant institutions and mobile medical companies. Big data provides convenience. The continuous dataization of information has made the hospital database information capacity expand, but also played a positive role in disease and patient management, control and medical research.
What changes will happen to the mobile healthcare industry based on “big data�
The medical health big data industry has become the most mature industry in the development of the Internet. The mining and analysis of big data is the focus of application, and the capital force has begun a new round of layout. At present, some medical institutions and related enterprises in China have already begun to explore the pace of data analysis and sharing. There are two trends:
First of all, major mobile medical companies and related institutions have laid out the cloud. Since 2011, Baiyun Health has laid out a large health industry and developed a Baisheng Kangyun health management platform covering various diseases such as hypertension, diabetes and heart disease. Subsequently, the major capitals in the industry have entered. In 2014, Baidu and the Beijing Municipal Government jointly launched the Beijing Health Cloud Platform. In September 2015, Guangdong Mobile established a health information platform in Qingcheng District of Qingyuan City to realize the sharing of electronic medical records; Alibaba Cloud will cooperate to form “Cloud Securityâ€. "Allied and so on. Jinshan Cloud Software CEO Zhang Hongjiang said at the Medical Health Big Data Summit, "I want to tell you that the entire Jinshan Group has been betting all of our future on the cloud. I believe that IT practitioners are IT practitioners in the medical industry , your future is just like us, all on the cloud."
Secondly, the vertical segmentation of chronic diseases has become the next explosion point of mobile medical care. Among them, the chronic disease of diabetes has become a gold mine that is being robbed by the mobile medical field due to the huge user volume and high frequency use habits. Ouyang Jun, the founder of blood glucose executives, said that the implementation of big data intelligence for the precise management of diabetes said that “precise management of blood glucose is inseparable from the support of big data. Pre-diabetes prediction model and complication risk prediction model fully developed by blood glucose executives. Based on ten years of the essence of offline health management, we build a strong relationship between doctors and patients with mobile internet, big data and cloud computing, and build a precise management system for blood sugar.†From the user base, there are currently 114 million people with diabetes in China. If the potential population is added, the radiation population of only one disease of diabetes is close to 200 million people, and the market potential is huge. But behind the seductive "Qian Jing" is the homogenization, behind the big data heat, mobile medical fever, chronic disease management fever, countless homogenized products fall, mergers and mergers become the norm, there is a huge wash Card space.
The curtain has started and the wind has come. The revolution in mobile healthcare is fast.
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