In the face of medical health, the last gold mine of the mobile Internet, various capitals and institutions have never stopped siege. With the deepening of the "Internet +" wave, some subversive changes are affecting the industry and affecting the lives of the people. But the wisdom of medical care in the true sense is still far away from us.
2014 known as the "mobile health" in the first year, the wisdom of medical equipment and "mobile health" market has experienced explosive growth. There have been smart blood glucose meters, smart body fats and so on in smart medical products , medical mobile phone apps have mushroomed, many Internet companies have settled in, medical equipment manufacturers have launched mobile medical terminals.
The data shows that in 2014, the global mobile medical market is about 7 billion US dollars, and China is 3 billion yuan. In the future, China's mobile medical market will maintain rapid development. By 2017, the market scale is expected to reach 20 billion yuan. More than 80%.
With the early years of BAT, its business model has matured since last year. Baidu uses big data analysis, search technology and medical resources to combine. Tencent uses the public number and WeChat payment to build a medical infrastructure. Ali has both e-commerce, payment and cloud platforms. The three things in common are all completed. The construction of an ecological platform for patients, doctors and hospitals. At the same time, many IT companies, pharmaceutical companies, local governments, etc. are also adding smart medical care.
In terms of policies, the General Office of the State Council officially promulgated the "National Medical and Health Service System Planning Outline (2015-2020)". The outline proposes that by 2020, the three major databases of population information, electronic health records and electronic medical records will cover the entire population. And realize the dynamic update of information, comprehensively build a national, provincial, municipal, and county-level population health information platform, and actively promote the development of mobile Internet and telemedicine services.
However, industry insiders pointed out that the core of smart medical care is the transition from the traditional hospital offline mode to the online mode based on Internet of Things and Internet technology. Just as Taobao changed the business form, the terminal, platform, doctors and patients still need Cross multiple obstacles. Including medical habits, testing equipment and doctor resources. In particular, the current good doctors in large hospitals are in short supply, and the willingness of hospitals and doctors to participate is not great.
Expanded to the entire medical industry chain, currently hospitals, community hospitals, pharmacies, medical device manufacturers, system integrators, medical and health companies, Internet companies, telecom operators, etc., it is very difficult to cooperate with each other, and related to telemedicine related policies and Regulation is still blank.
At the same time, due to the lack of medical data standardization system, the problem of smart medical care due to non-sharing of data and low utilization rate has not yet achieved real landing, and it has become a major obstacle to the comprehensive development of smart healthcare.
"The access of Internet medical doctors, the authority and norms of doctors to practice more, and the technology of personal privacy protection, and the coverage of key information, need to have uniform laws and regulations to regulate." In this regard, the National Health and Technology Commission Statistics Information Center Deputy Director Hu Jianping said in an interview with the media. He said that the country is currently developing guidance on medical health big data, regulating the use of medical data, intellectual property rights, and promoting the use of data.
In the international context, the impact of Internet technology on the health prospects has long been watched by foreign giants. IBM, Johnson & Johnson, Apple, Google and other large companies are all staking.
IBM acquired MergeHealthcare, a medical imaging software company for $1 billion, and then collaborated with CVS to use predictive analytics and Watson cognitive computing to help healthcare professionals understand patient conditions and improve care management for patients with chronic conditions from multiple sources. Apple is taking advantage of smart hardware to integrate Watson's applications into its HealthKit and ResearchKit tool systems to help application developers collect personal health data and use it for medical clinical trials. Google has jointly developed a "robot-assisted surgery platform" with the Johnson & Johnson subsidiary of the United States to use the precision of the robot to assist in the surgical operation.
Looking at the overall trend, domestic and foreign technology and Internet giants have shifted their focus to the combination of medical science and artificial intelligence technology. But even so, this is still at the stage of technology introduction and concept construction. The long road to the future is still groping for temptation.
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