The productization of medical services is a very difficult thing. Throughout the industrial chain of the medical industry , it has always been extended around the doctor's treatment stage.
However, doctors and the medical industry industry and third-party medical platforms cannot be shallow links. More in-depth links require more medical entrepreneurial projects to form a complete productization, mutual empowerment, and perfect product model. This is also the "Peptide Society". The topic of discussion in this round of the round table.
This article is a peptide chain cluster dragon | peptide society original
On December 21st, Beijing Rainbow Road No. 6, Jinfeng Hotel, the Polypeptide Society Roundtable was full of popularity. On how to empower medical services, 7 institutions, 7 round-table interlocutors, 120 minutes of in-depth discussions, and discuss how to empower medical service organizations, one of the core issues is to discuss how the technical services of doctors are productized.
From left: Kang Xiu Nian, Yan Rui, Yao Dongyu, Yu Tao, Zhang Mingzhen, Zhang Wei, Gao Ge
Peanut Society Roundtable guests who participated in the dialogue:
Xu Yuling, founder of Ma Medical Taiwan
"Mahjong Taiwan is an Internetized anesthesiologist platform. I finally positioned it as a third-party medical service group. The main incision in the market is in the medical beauty market. The way the doctors are commercialized is very painful. Our language investors do not understand, both sides Barriers are too strong, medical care is a matter of life, so medical commercialization can not be too hasty."
Zhang Xin, President of Xinxin Health
"From the medical family, after graduating, I was doing hospital operation management, and I have tried different disciplines. At present, we are also working as a doctors group. But the biggest problem is that it is difficult to land, and we do rehabilitation planning for hospitals. .
Today, we are focusing on rehabilitation, because we believe that pension and rehabilitation must be the future development trend. Now we have also landed a pension center in Tiantongyuan, and cooperated with Tiantongyuan community and invested in the nursing team in Taiwan. â€
Qiyun Hospital Management Yao Dongyu
"Qiyun Hospital Management is doing more medical equipment. Our longboard lies in the accumulation of many resources. The shortcoming lies in the relative shortage of doctor resources. When doing equipment, we need doctors to cooperate."
Leading Enterprise Consulting CEO Kang Xiu Nian
“The leading investment company consults the current investment and financing services for medical treatment. I am a preliminary introduction to medical investment. After deep communication with many medical investors, I think this is an important line, and there is much to be done in the future.â€
Xinya Health founder Zhang Mingzhen
“I am a media person. After I came into contact with the medical industry, I really want to make medical treatment popular, fashionable and entertaining. What we are doing is more about the spread of the consumer medical market. Now the media resources are just a window. By presenting the profession to the public in the language of the masses, we are a kind of information and communication that translates medicine into a colloquial language.
I want to build not only medical experts, but at the same time I use online video to turn them into net red, use printed publications to turn them into best-selling authors, pay them with knowledge to make them public, and use entertainment stars. Set off to turn them into star doctors. These are, in my opinion, more valuable than doctors who only use knives.
Market research expert Yu Tao
“I am a brand-name. At present, China's second-tier cities are always the base for the rapid development of the medical market. It is important to reflect the value of medical services. The pharmaceutical market is still a big market. After contacting medical treatment, many branches are still very Blank, at present, many people still have a strong willingness to pay for medical services."
Yan Rui, founder of the polypeptide chain polypeptide society
"The content of this issue is more focused on the empowerment of medical institutions. Nowadays, the pre-hospital health management market and the post-hospital rehabilitation endowment are the areas where capital is more concerned. The recently released medical health market totals 6 trillion. The pharmaceutical sector accounts for 4 trillion yuan, and the medical sector only accounts for 2 trillion yuan. The future development of medical services must be very large.
As a media platform in the vertical field, Peptide Chain hopes to build a communication mechanism to eliminate information barriers between various fields in the industry. Therefore, we have made such a roundtable dialogue and give full play to the value discovery function of the media. â€
Empowerment path
Yan Rui: As an industry-oriented media, we directly serve medical institutions. This industry is lacking in commercialization, and medical care itself has its own particularity. If doctors and entrepreneurs are to dock the branding and investment and financing business, this is very Strenuous, if more organizations are combined to work together for one product, this can also reduce the cost of a single project.
Another question is how many investors look at the valuation of medical services. Many medical service cores are in service. How to let investors define the value price of service products? This requires cultivating investors' understanding of the value of the server.
Nowadays, there is a problem in the investment institutions in the medical field. It is the investment background. Most of the investors I come into contact with are the medicines. This is the closest to this industry, but the origin of the medicines, in which the investors understand the medical services, among them. There is a big gap in understanding.
Kang Xiu Nian: From the standpoint of investors, I believe that the investment logic is to have the industrial imagination and the malleability of the business. If you want to do this in a subdivision, it is extremely difficult. As far as the medical doctors are concerned, anesthesiologists are very important. Nowadays, there are still many cases of anesthesiologists before the operation, which is a big market opportunity.
Xu Yuling: Now the project of Ma Matai is still very recognized by investors, and it is very optimistic about us. The pain is that it can't have a good match with the market, and secondly, it can't fully adapt to the process of role change. Commercialization, we regard medical technology as sacred and critical, and more investors are not the first concern for technology maturity.
Initially, the design of Ma Matai is an institution that borrows the nature of platforms such as new oxygen. However, after the launch of APP, I think it is necessary to first mature the offline operation mode and then push it online, because the APP operation cost is too high. The function of the Ma Medical Desk has greatly helped the medical institutions to reduce the risks and to do professional things for professional people.
The market for anesthesia is very large and full of imagination, because anesthesia is just needed and there is a need for surgery. Anesthesiologists and surgeons can be described as difficult brothers and brothers. Surgery is inseparable from surgery. Anesthesia is for the smooth operation of the operation.
Yao Dongyu: Today's core keyword is empowerment, and I think this multi-institutional cooperation model is a dual-directed flow. When we contact many hospitals, we can directly direct the doctors' group.
At the same time, when the doctors are on the ground, there must be a demand for hardware equipment. We will provide them with a total solution for the hospital. Through the platform, resource integration, equipment supply, and doctor resources are a good direction. .
On December 21, 2018, Beijing, the fifth phase of the peptide society round table dialogue scene
Zhang Wei: Kang Yang is a market that is highly valued today. My current confusion is that we can live now, but we hope to live better because we have enough strength to connect with the hospital for discipline planning and landing. Operation, but how to make most hospitals willing to pay for knowledge, this also requires a process.
Through the operation of the projects over the past few years, we feel that the future development of rehabilitation must be completed by third parties. We have already started to deploy and try to be our own rehabilitation center. In this way, I can do the training output of talents in the center, and configure the research topics, as well as the medical equipment and software to form an overall medical institution solution, and ultimately help the hospital to improve the overall medical quality.
Yu Tao: At present, many medical service entrepreneurs face a big problem. They don’t understand business. After I understand that I entered the medical industry, I found that many of them are still blank. Some people are more service-oriented and comfortable. The demand for medical care is strong.
Therefore, in this process, branding is extremely important because I have been in the market research industry for more than 20 years. In this process, we have divided into quantitative research and qualitative research. Those who are more senior are willing to do qualitative.
At the same time, it is necessary to combine other resources. It is as if we are looking for quantitative definitions to be divided into regions and sub-items. We should be good at doing business circle research, site selection research, and doing new concept research to coordinate and let professional people do professional things. Only by combining the parties can we achieve better results.
Zhang Mingzhen: What we are doing is largely doing market education. What kind of education does this education use? This is what the media people are good at, and I think it is very worth doing. I especially believe that Hu Dayi said a word. He said that the beginning of medical treatment is the failure of medical education. I especially believe this sentence, so market education is helping to popularize the public.
The field of medical beauty is one that I value more. I am not asking experts to popularize how to shape and how to rhinoplasty for the public. This is what they are doing on the operating table. For me to see, let women freckle, white, away from wrinkles, skin rejuvenation, these points of view to spread points seems to be a better direction.
For branded packaging for medical institutions, rather than some other medical products and medical institutions, their brochures are different. I really want to bring medicine to life and bring it to the public. Then I hope that all The brand information can be used as a promotional material and sales aid for medical institutions. This is what I really hope for.
The core essence of the "Peptide Chain" round table faction actually puts everyone's ability, puts everyone's profession, and puts this awareness of people relatively concentrated. We can have a centralized platform to release, such as platform-based media. The overall brand output, at least in the market, to enhance the industry's recognition,
Secondly, it is very difficult to build a platform. And when this platform is built, you still have enough efficiency. First of all, it requires a lot of operating costs. Anyone can do it. The Polypeptide Society is doing lightweight work in the media. Trying to work. The final result is integration + operation, you enlarge the market volume, promote the integration of projects and complement each other's development goals.
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