Bluetooth 4.0 solves the problem of device-to-device connectivity, and various smart hardware has sprung up. Among these products, healthy sports wear equipment is particularly popular. Smart bracelets, necklaces, skipping ropes, weight scales... Whether these products come from home or abroad, or there are differences in performance design, almost 100% will do a function. That is - social.
The reason is actually very simple, but it is also very subtle. Taking fitness as an example, I don't want to be partial, but in fact, many people have to go to the gym because they can't do these exercises at home, but exercise in a public atmosphere to quantify their own value. On the one hand let others see my efforts, on the other hand, let this vanity urge me.
Social vacuum of wearable devices
Back to the product, the wearable device will definitely join the social mechanism when developing the affiliate app. You can pick a product name at random. In the product introduction column, there must be a "can let you share the results with your friends and promote each other." Words like "." This social mechanism is actually equivalent to a "gym" built on a mobile phone.
Some people think that there is love to do it - perhaps this summary is too rude, but for many people, smart wearable devices make this self-quantization easier and more straightforward. In the age of advocating self-expression, product managers are deeply fascinated by this. Unfortunately, most of these products can't avoid the fate of eating gray. Of course, this is related to the creation of the product itself. You will find that these products are ultimately difficult to socialize. Conversely, the fragmented user distribution, social can not play.
In the current situation of a small number of wearable devices, there are many platforms between different brands, and there is no common platform to open up communication between users. Simply think about it, three of your friends are very passionate about sports, they will definitely use the same brand of bracelets? How many long-time friends are you fighting with in your bracelet application?
If Bluetooth 4.0 solves the problem of device-to-device connectivity as mentioned at the beginning of the article, who can solve the problem of the connection between the user and the user?
Some changes: I like sports, I like to share
In fact, some changes have already happened to us. I don't know when I started, I found a very interesting phenomenon. In the circle of friends, more and more circle friends share their sports experience, in addition to the self-portrait of sweat, now there is a jogging path map on the smartphone app or an achievement index map of calorie consumption. Because in the end they found that sharing their own achievements in the most close-knit social circles, satisfaction is the strongest. Figure:
Then we need to rethink the fact that while the manufacturers are struggling to build their own social circles, have they neglected some social networks that everyone uses every day and are ready-made? A few days ago, we received a smart bracelet BonBon from the domestic mobile medical manufacturer Lifesense, let me see some manufacturers in the wearable device concept.
The first WeChat wearable device
Beware that you are ready to turn off this article, I must spoil it: BonBon is the first smart wearable device to work with WeChat.
In terms of specifications, BonBon adopts the Bluetooth 4.0 connection scheme, but with the button battery design, it can have 3 months of battery life after changing the battery, plus the disc shape, which shows the time and motion through the array of LEDs. Completion, the overall idea is very similar to Misfit's Shine.
BonBon's wearing method is quite unique. It uses a belt + magnetic buckle mechanism. You only need to cut the belt according to the size of your wrist to adjust it to the size that suits you best. Also like Shine, you can change the BonBon's wearing style depending on your needs, such as becoming a necklace or attaching to your hair. BonBon currently performs functions such as step and calorie consumption detection during the internal test phase.
In terms of performance, the kernel uses the ARM Cortex-M0, which manufacturers say is currently the "most powerful Bluetooth low-power integration solution." The sensor uses the same STMicroelectronics solution as Fitbit. In addition, this product's waterproof level can support the use of bathing and swimming.
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