With the rapid development of the mobile Internet, more and more traditional industries have caught up with this windship, and the mobile medical industry is one of them.
According to the Brookings Institution's research report, the global mobile medical industry has reached 6.9 billion US dollars in 2014 and is expected to exceed 10 billion US dollars in 2015. Among them, China and the United States will become the main driving force for development. Thanks to the liberalization of the policy level since 2010, China's mobile medical industry has also begun to grow from scratch, from small to large.
From the perspective of market demand, on the one hand, China has entered the stage of deep aging in 2010, and the population over 65 years old has exceeded 14% of the total population. What followed was a sharp increase in the demand for medical care and health care for the elderly. On the other hand, China's medical resources are relatively insufficient, and the distribution of medical resources is not uniform. The contradiction between supply and demand creates a development space for mobile medical care in the B2C and O2O models.
In 2015, China's mobile medical market is expected to reach 4.23 billion yuan, a year-on-year increase of 48.9%.
Faced with such a large market, huge potential and unlimited business opportunities, more and more capital began to enter this field. The domestic Internet giants headed by Baidu, Ali, and Tencent have integrated some of the well-known online medical platforms through large-scale investment and mergers and acquisitions. With their own channel advantages, they have expanded their market share and entered a comprehensive strategic layout.
In May 2014, Alipay Wallet officially launched the “Future Hospital†program. As of January 6, 2015, Alipay Future Hospital has covered 37 hospitals and provided services to more than 300,000 patients.
On February 15, 2015, Baidu’s tens of millions of dollars of strategic investment in healthcare networks.
On April 3, 2015, according to the announcement of the Health Yuan announcement, Tencent CEO Ma Huateng and Bai Shida Chairman Ou Yaping may indirectly hold 4.81% of the shares of Health Yuan with a capital of 1.221 billion.
The above-mentioned giants have bet on the mobile medical industry, which has intensified the fierce competition in the industry.
However, although domestic capital is surging, there are still many differences in the development of mobile medical care between China and the United States from the perspective of R&D and social needs.
In the market positioning of products, most mobile medical companies in China are product-oriented; in the United States, the mobile medical industry focuses on the needs of doctors and hospitals. The reason for this difference is that China's medical resources are relatively scarce, and it is difficult for patients to obtain high-quality treatment. Therefore, mobile medical companies try to solve the asymmetry of this information by building a platform.
In the United States, medical resources are relatively abundant, and the most important problems are high cost and inefficiency. Due to the popularity of general practitioners, most patients have regular doctors. Therefore, the demand for registration appointments and treatment platforms is not strong, but for American doctors and hospitals, how to improve efficiency, reduce waste, and improve medical quality is the direction that mobile medical companies need to provide services.
The difference in market positioning is also directly reflected in the direction of enterprise development. According to the "Investigation Report on the Development of Mobile Medical Technology and Industry at Home and Abroad" written by the Chinese Academy of Sciences, most of China's mobile medical companies adopt traditional O2O thinking to build a platform. Solve the problem of patient information asymmetry and medical treatment.
In the United States, cloud computing and big data technologies are increasingly used to improve the quality and efficiency of medical services. Epocrates, the first mobile medical company listed in the United States, is the representative of this. Earn profit by providing medical staff with drug inquiry software and a health data management system. In general, the relevant layout of China's mobile medical enterprises is more of a strategic card position. The collection of the underlying data is still in the exploration stage of their respective battles, and the United States has already used these technologies well to improve medical care. Quality and control costs.
At the same time, the differences in the mobile medical industry between China and the United States also stem from the differences between the traditional Chinese and American medical industries. Zhang Yusheng, a medical doctor of Peking Union Medical College and apricot forest CEO, previously wrote that in foreign countries, the medical and health industry usually has a long industrial chain. Integration and interaction are accompanied by the upper, middle and lower reaches of the industrial chain. However, in China, since most of the medical systems are owned by the government, they are more dispersed and difficult to integrate. In the United States, due to the high degree of privatization, end-to-end integration has been basically achieved, from doctor referrals, online diagnostic reports, to prescription integration.
However, with the liberalization of policies, domestic companies are also exploring. For example, the Alibaba Cloud Hospital platform is actively cooperating with public hospitals to promote the popularization of online management of medical services. Its development plan is: signing a contract with the clinic, practicing doctors to settle in; opening up retail drug channels, introducing third-party inspection/inspection centers, introducing medical institutions, and exploring medical insurance and commercial insurance reimbursement.
Looking at it now, compared with foreign countries, there is still a certain gap in China's mobile medical industry, which is still in its infancy and exploration stage. Due to the high cost and large amount of research and development, the medical industry itself needs the support and help of the government. The development of the mobile medical industry also needs the guidance and policy support of the government.
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